Best Practices

# Constituent Groups

Use the shared NASPA system to make a constituent group identifiable while keeping its connection to the association clear.

01

## Use the approved group identity

Every group follows the same structure, represented in this portal by the Knowledge Communities example.

-   Download the approved horizontal or vertical group logo from the asset library.
-   Use the diamond for a social avatar or favicon when the full lockup would be too small.
-   Keep logo proportions, colors, type, clear space, and relationships unchanged.
-   Do not build a new badge, sub-brand, event logo, or alternate lockup.

Visual example

### Choose the logo format

| Use | Format |
| --- | --- |
| Wide header | Horizontal lockup |
| Centered page | Vertical lockup |
| Avatar or favicon | Approved diamond |
| Partner promotion | NASPA + partner lockup |

02

## Create from shared templates

The Brand Kit keeps groups consistent while leaving room for names, copy, images, and program details.

-   Sign in through the NASPA Canva team when applicable.
-   Start with the group-ready template and create a copy before editing.
-   Edit only the intended fields; retain locked layout, logo, type, and color elements.
-   Choose from approved color variations instead of inventing a group palette.

Visual example

### Editable and protected

Do

-   Headline and body copy
-   Approved photo
-   Event details
-   Provided color option

Avoid

-   Logo construction
-   Brand fonts
-   Main layout
-   Sharing permissions

03

## Plan for review and leadership handoff

Constituent group communication should remain usable when volunteer roles change.

-   Use organization-managed accounts and maintain at least two current administrators.
-   Keep final assets, copy, approvals, and source files in the approved shared location.
-   Document recurring channels, deadlines, owners, and recovery information.
-   Use the [MarComm request form](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809) to request a new format, co-branding review, or access support.

Visual example

### Handoff record

-   Current owners
-   Account access
-   Recurring calendar
-   Approved assets
-   Vendor contacts
-   Open projects
-   [MarComm contact](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809)

## References and influences

These external resources informed the draft’s structure and practices. They do not replace NASPA policy or [MarComm approval](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809).

[

Canva

### Brand Controls

Guidance for keeping brand assets, templates, and permissions consistent in Canva.

](https://www.canva.com/help/brand-control/?query=brand+hub)[

HubSpot

### Create a content style guide

A framework for documenting voice, tone, grammar, formatting, and channel-specific writing decisions.

](https://blog.hubspot.com/blog/tabid/6307/bid/31247/The-Simple-Template-for-a-Thorough-Content-Style-Guide.aspx)[

Canva

### Create accessible PDFs with Canva

Canva guidance for contrast, alternative text, headings, reading order, and accessible PDF export.

](https://www.canva.com/help/create-accessible-pdfs/)

Last updated: 2026-10-08

Live page: https://brand.naspa.org/bp-constituent-groups