# Brand Colors

NASPA’s color palette has been strategically refreshed. These specific values must be used across all digital and print materials to ensure consistency.

### NASPA Primary Colors

The primary brand colors. These will anchor every layout and design.

NASPA Blue (PMS 293 C)

- HEX: #0E6BB1Copy
- RGB: 14, 107, 177Copy
- CMYK: 90, 57, 2, 0Copy

NASPA Green (PMS 335 C)

- HEX: #007960Copy
- RGB: 0, 121, 96Copy
- CMYK: 100, 27, 73, 13Copy

### NASPA Secondary Colors

Use Navy as a supporting anchor and Cyan, Emerald, and Mint as accents. Use Navy text on Emerald, or Emerald details on Navy. On light backgrounds, use Emerald only for decoration that does not carry essential meaning. Primary buttons use Navy with White text and NASPA Blue on hover.

Navy

- HEX: #043352Copy
- RGB: 4, 51, 82Copy
- CMYK: 100, 79, 43, 37Copy

Cyan

- HEX: #00B3F0Copy
- RGB: 0, 179, 240Copy
- CMYK: 90, 0, 0, 0Copy

Emerald

- HEX: #34B879Copy
- RGB: 52, 184, 121Copy
- CMYK: 73, 0, 72, 0Copy

Mint

- HEX: #BAF5DCCopy
- RGB: 186, 245, 220Copy
- CMYK: 25, 0, 20, 0Copy

### NASPA Gradients

Approved brand gradients for hero areas, slides, social tiles, and large graphic blocks. Use the stops as defined - do not introduce off-brand gradient combinations.

Navy Blue to NASPA Blue

#043352 → #0E6BB1

Emerald to Mint to White

#34B879 → #BAF5DC → #FFFFFF

NASPA Green to Emerald

#007960 → #34B879

NASPA Blue to Cyan

#0E6BB1 → #00B3F0

Navy Blue to NASPA Green

#043352 → #007960

### Neutral Palette

Neutrals support structure and readability without competing with NASPA Blue and Green. Use only these values; do not create additional gray tints or substitute neutrals for core brand colors.

White

- HEX: #FFFFFFCopy
- RGB: 255, 255, 255Copy
- CMYK: 0, 0, 0, 0Copy

Cloud

- HEX: #F6F6F6Copy
- RGB: 246, 246, 246Copy
- CMYK: 0, 0, 0, 4Copy

Mist

- HEX: #E8EEF4Copy
- RGB: 232, 238, 244Copy
- CMYK: 5, 2, 0, 4Copy

Slate

- HEX: #4A6A84Copy
- RGB: 74, 106, 132Copy
- CMYK: 44, 20, 0, 48Copy

Ink

- HEX: #1F2D36Copy
- RGB: 31, 45, 54Copy
- CMYK: 43, 17, 0, 79Copy

**White**

Primary light surface for cards, documents, and open content areas.

**Cloud**

Page backgrounds and large quiet sections; do not use for text.

**Mist**

Subtle callouts, form fields, alternate table rows, and low-emphasis panels; do not use for text.

**Slate**

Secondary text, metadata, icons, and dividers on White or Cloud. Do not use for small text on dark colors.

**Ink**

Neutral body text when Navy would add too much brand emphasis, and high-contrast reverse surfaces when necessary.

Last updated: 2026-10-08

Live page: https://brand.naspa.org/colors