# Logo Guidelines The NASPA logo is the key building block of our identity. The diamond and accompanying text have a fixed relationship that should never be changed in any way. [Use the interactive logo and file helper](#logo-helper) at the bottom of this page, or use the [MarComm request form](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809) for specific logo questions. ### Primary Logo Our standard full-color lockup. Use on white or light backgrounds. ![Color](/assets/logos/primary/NASPA_MAIN.png) Color ![Primary Logo White](/assets/logos/primary/NASPA_MAIN_White.png) White on dark ### Secondary - Horizontal Use when horizontal space allows. Available with and without tagline. ![With tagline](/assets/logos/horizontal/NASPA_Horizontal.png) With tagline ![No tagline](/assets/logos/horizontal/NASPA_Horizontal_No_Tagline.png) No tagline ![Horizontal White](/assets/logos/horizontal/NASPA_Horizontal_White.png) White - with tagline ![Horizontal No Tagline White](/assets/logos/horizontal/NASPA_Horizontal_No_Tagline_White.png) White - no tagline ### Secondary - Vertical Use when horizontal space is restricted. ![With tagline](/assets/logos/vertical/NASPA_Vertical.png) With tagline ![No tagline](/assets/logos/vertical/NASPA_Vertical_No_Tagline.png) No tagline ![Vertical White](/assets/logos/vertical/NASPA_Vertical_White.png) White - with tagline ![Vertical No Tagline White](/assets/logos/vertical/NASPA_Vertical_No_Tagline_White.png) White - no tagline ### All Black Use on white or light backgrounds when color is not available. ![Primary - gradient](/assets/logos/black/NASPA_MAIN_Black.png) Primary - gradient ![Primary - flat](/assets/logos/black/NASPA_MAIN_Black_No_Gradient.png) Primary - flat ![Primary - no tagline](/assets/logos/black/NASPA_MAIN_No_Tagline_Black.png) Primary - no tagline ![Horizontal](/assets/logos/black/NASPA_Horizontal_Black.png) Horizontal ![Vertical](/assets/logos/black/NASPA_Vertical_Black.png) Vertical ![Vertical - no tagline](/assets/logos/black/NASPA_Vertical_No_Tagline_Black.png) Vertical - no tagline ### All White Use on dark or photo backgrounds. ![Primary](/assets/logos/white/NASPA_MAIN_White.png) Primary ![Primary - flat](/assets/logos/white/NASPA_MAIN_White_No_Gradient.png) Primary - flat ![Primary - no tagline](/assets/logos/white/NASPA_MAIN_No_Tagline_White.png) Primary - no tagline ![Horizontal](/assets/logos/white/NASPA_Horizontal_White.png) Horizontal ![Vertical](/assets/logos/white/NASPA_Vertical_White.png) Vertical ![Vertical - no tagline](/assets/logos/white/NASPA_Vertical_No_Tagline_White.png) Vertical - no tagline ### Diamond The isolated diamond mark. Use sparingly for social avatars and favicon applications. ![Color](/assets/logos/diamond/NASPA_Diamond.png) Color ![Diamond White](/assets/logos/diamond/NASPA_Diamond_White.png) White on dark Used sparingly as a design element. Do not create your own logo. Use the [MarComm request form](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809) for specific logo questions. **Clear Space:** Whenever using the NASPA logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should appear inside this zone. Clear space is the size of the "S" in Student on all sides of the logo. ### Constituent Group Logos Use the official horizontal or vertical lockup supplied for each constituent group. Knowledge Communities is shown here as a representative example of the shared structure. ![Horizontal Knowledge Communities constituent group logo](/assets/logos/constituent/knowledge-communities-horizontal.png)Horizontal lockup ![Vertical Knowledge Communities constituent group logo](/assets/logos/constituent/knowledge-communities-vertical.png)Vertical lockup The group name changes, but the relationship between the NASPA mark, divider, and constituent group name remains fixed. Always use the approved artwork for your group; do not rebuild the lockup. ## Co-Branding with Partners Use a co-branded lockup when NASPA and an outside organization are presented as partners on the same communication. Every co-branded use must be approved by the [MarComm team](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809) before publication. Submit the proposed lockup and its intended use through the [MarComm request form](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809). 1 Place the full primary NASPA logo on the left and the approved partner logo on the right. 2 Separate the logos with a thin vertical divider and leave clear space equal to the width of the ‘N’ in NASPA on both sides of it. 3 Keep the logos optically balanced. The partner logo must not appear larger or more prominent than the full NASPA logo. 4 Use the full-color logos on white or light backgrounds. Use approved white or reverse logos on Navy or another sufficiently dark background. 5 Do not redraw, recolor, crop, stretch, box, or join the logos with a plus sign, slash, or other symbol. ### Light background ![NASPA](/assets/logos/primary/NASPA_MAIN.png) Partner Logo Example only. Keep clear space equal to the width of the “N” in NASPA on both sides of the divider, and preserve both organizations’ other clear-space requirements. ### Dark background ![NASPA](/assets/logos/primary/NASPA_MAIN_White.png) Partner Logo Example only. Keep clear space equal to the width of the “N” in NASPA on both sides of the divider, and preserve both organizations’ other clear-space requirements. ### Logo Don'ts The NASPA logos CANNOT be altered in any way. Use the [MarComm request form](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809) with any questions about proper logo usage. ![Don't use unapproved colors](/assets/logo-donts/dont-01.png) ✕ Don't Don't use unapproved colors ![Don't use a different typeface](/assets/logo-donts/dont-02.png) ✕ Don't Don't use a different typeface ![Don't move the ® mark](/assets/logo-donts/dont-03.png) ✕ Don't Don't move the ® mark ![Don't reposition the diamond](/assets/logo-donts/dont-04.png) ✕ Don't Don't reposition the diamond ![Don't distort or stretch](/assets/logo-donts/dont-05.png) ✕ Don't Don't distort or stretch ![Don't rotate or tilt](/assets/logo-donts/dont-06.png) ✕ Don't Don't rotate or tilt ![Don't add drop shadows or effects](/assets/logo-donts/dont-07.png) ✕ Don't Don't add drop shadows or effects ![Don't use inline in text](/assets/logo-donts/dont-08.png) ✕ Don't Don't use inline in text ![Don't use non-brand colors on wordmark](/assets/logo-donts/dont-09.png) ✕ Don't Don't use non-brand colors on wordmark ![Don't place on busy backgrounds](/assets/logo-donts/dont-10.png) ✕ Don't Don't place on busy backgrounds ![Don't overlay on photos without contrast](/assets/logo-donts/dont-11.png) ✕ Don't Don't overlay on photos without contrast ### Official Logo Libraries Preview the available logo systems below, then confirm the terms of use before opening the full asset library. ![Primary NASPA logo](/assets/logos/primary/NASPA_MAIN.png) ![Horizontal NASPA logo](/assets/logos/horizontal/NASPA_Horizontal.png) ![Vertical NASPA logo](/assets/logos/vertical/NASPA_Vertical.png) ![NASPA diamond mark](/assets/logos/diamond/NASPA_Diamond.png) ### Main NASPA Logos Primary, horizontal, vertical, monochrome, and diamond marks ![Horizontal Knowledge Communities constituent group logo](/assets/logos/constituent/knowledge-communities-horizontal.png) ![Vertical Knowledge Communities constituent group logo](/assets/logos/constituent/knowledge-communities-vertical.png) ### Constituent Group Logos Official lockups for Regions, Knowledge Communities, and Divisions Interactive helper ## Which logo and file should I use? Answer four questions to preview the recommended treatment. This tool points to approved artwork; it does not create or modify a logo. 1\. Who is the communication from? **NASPA**Organization-wide communication**A constituent group**Region, KC, Division, or approved group**NASPA and a partner**Co-branded communication 2\. What shape is the available space? **Standard**Enough room for the primary logo**Wide and short**Banner, header, or horizontal layout**Narrow or compact**Limited horizontal room**Avatar or favicon**Very small square or circular crop 3\. What is behind the logo? **White or light**Use an approved full-color or dark mark**Navy or dark**Use an approved white reverse mark**Photo or gradient**Use white only on a calm, high-contrast area 4\. How will it be produced? **Web, social, or email**Digital screen use**Slides or office document**PowerPoint, Google, or Word**Professional printing**Printer or production vendor**Merchandise or apparel**Physical branded item Recommended treatment ![Primary NASPA logo](/assets/logos/primary/NASPA_MAIN.png) ### Primary NASPA logo Use the full primary lockup as the default whenever there is enough room for it to remain legible. **File format** Use a transparent PNG for common office, email, presentation, and social applications. No additional review is usually needed when an approved NASPA logo is used unchanged. [Find the approved file](/browse?q=Main%20NASPA%20Logos) Last updated: 2026-10-08 Live page: https://brand.naspa.org/logos