# Photography & Video

Choose authentic, inclusive imagery that shows subjects engaged in learning, community, advocacy, collaboration, and mentorship. Confirm usage rights and accessibility before publishing.

## Visual style

-   Prefer natural moments and real environments over heavily staged stock photography.
-   Represent people with dignity and avoid using a person as a symbol for an entire group or experience.
-   Crop intentionally and preserve the subject’s focal point across formats.
-   Place text and logos on calm areas or use an approved solid or gradient overlay for legibility.
-   Use square or softly cropped rectangular frames for headshots rather than decorative circles.

## Rights and consent

-   Use images and footage only when NASPA has permission or a license that covers the intended channel and duration.
-   Confirm model releases or event consent requirements before featuring identifiable people.
-   Follow the source’s exact credit, attribution, expiration, and modification requirements.
-   Keep a record of the source, license, consent, and approved use with the project files.
-   Ask [MarComm](https://form.asana.com/?k=k1BnCnePXlzQij2ev89Ecw&d=40073271502809) before using paid speakers, partner-provided media, or content with unclear rights.

## Video and audio

-   Provide accurate closed captions for all spoken content.
-   Provide a transcript for audio-only content.
-   Add audio description when essential visual information is not spoken.
-   Use approved title cards, lower thirds, colors, and typography.
-   Confirm music, footage, and image rights for the final distribution channel.
-   Check captions, safe areas, audio levels, and end cards before export.

Last updated: 2026-10-08

Live page: https://brand.naspa.org/photo-video