Resource

Brand Kit Access

Find the right NASPA brand resource, open it in the correct system, and protect the original design while you work. Canva Brand Kit access is limited to NASPA staff and constituent groups using their assigned accounts. Not sure whether you have an account? Use the MarComm request form.

01

Know where each resource lives

The Brand Portal is the starting point. It directs you to the correct source instead of asking you to remember which platform holds each file.

  • Use brand.naspa.org for current guidance, examples, and links.
  • Use the NASPA Canva Brand Kit for editable templates, colors, fonts, and approved design assets.
  • Use the NASPA asset library for approved logos, photography, and downloadable production files.
  • NASPA staff should sign in with their staff account. Constituent groups should use the account assigned to their group by their constituent group.

Visual example

Three connected homes

  1. 1Brand Portal Guidance and discovery
  2. 2Canva Editable templates
  3. 3Asset library Logos and photography

Start in the portal, then follow the approved link.

02

Start from an approved template

Open the resource from its portal tile and confirm the design title before changing anything.

  • Use the published Brand Template action to begin your design.
  • Name your design with the project name, owner, and date.
  • Keep locked brand elements, main pages, sharing settings, and ownership unchanged.
  • Use Brand Kit colors, Open Sans, and approved logos rather than uploading replacements.

Visual example

Use the published template

Do

  • Use the Brand Template action
  • Name your design
  • Edit approved fields

Avoid

  • Change the published template
  • Change ownership
  • Replace Brand Kit assets

03

Download and contact us for support

Choose an output that matches the destination and keep the editable source with the project record.

  • Use PNG for graphics with transparency or sharp text; use JPG for photographic content.
  • Use PDF Print only when a printer requests it and the design has been checked at final size.
  • Preview the file after export for crop, contrast, accessibility, and missing elements.
  • Use the MarComm request form if an assigned account, Brand Kit, template, or asset link is unavailable.

Visual example

Quick output guide

NeedUse
Social graphicPNG
Photo-led imageJPG
Print handoffPDF Print
Future editsWorking copy

References and influences

These external resources informed the draft’s structure and practices. They do not replace NASPA policy or MarComm approval.

Canva

Brand Controls

Guidance for keeping brand assets, templates, and permissions consistent in Canva.

Canva

Resize and Magic Switch

Canva guidance for adapting a design to another output size.

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