Social Media

Consistency across NASPA social channels helps members locate and trust official accounts. Use approved account names, profile graphics, templates, and publishing practices.

Social media essentials

  • Names and handles: Begin handles with NASPA and use the accepted group abbreviation or region number. Use the full group name on Facebook and LinkedIn.
  • Profile images: Use the approved no-tagline NASPA logo or official constituent group lockup, and preview circular crops before publishing.
  • Account access: Use an organization-managed email, multi-factor authentication, and at least two current administrators.
  • Accessible publishing: Add meaningful alternative text, caption video, use plain language, and keep essential content out of crop zones.
  • Sensitive topics: Pause and follow the established escalation process for emergencies, criticism, legal issues, or other high-risk topics.

NASPA Brand Portal

Social Media Resources

Search social media templates and guidance, then narrow the results by audience, use, or source.

22 results · 22 individual resources

Showing Social Media resources
Social - Announcement - Application Deadline Brand Template preview
Template
Announcements

Social - Announcement - Application Deadline

Highlight an approaching application deadline with a direct call to action.

Canva · Staff access
Guidance
Social Media

Social Media Templates

Browse all NASPA social templates for a variety of use cases.

NASPA Guidelines
Social - Announcement - Course Enrollment Brand Template preview
Template
Announcements

Social - Announcement - Course Enrollment

Promote registration and enrollment windows for learning opportunities.

Canva · Staff access
Social - Announcement - Policy & Advocacy Update Brand Template preview
Template
Announcements

Social - Announcement - Policy & Advocacy Update

Share timely policy and advocacy news in a consistent format.

Canva · Staff access
Social - Announcement - Resource & Tool Launch Brand Template preview
Template
Announcements

Social - Announcement - Resource & Tool Launch

Introduce a new resource, publication, or member tool.

Canva · Staff access
Social - Data - 3-Point Takeaway List Brand Template preview
Template
Data

Social - Data - 3-Point Takeaway List

Summarize three high-value findings or recommendations.

Canva · Staff access
Social - Data - Big Number Brand Template preview
Template
Data

Social - Data - Big Number

Lead with one compelling figure and its context.

Canva · Staff access
Social - Data - Comparison Bar Chart Brand Template preview
Template
Data

Social - Data - Comparison Bar Chart

Compare categories or results with a clear visual hierarchy.

Canva · Staff access
Social - Data - Donut Chart Brand Template preview
Template
Data

Social - Data - Donut Chart

Present a proportional finding in an accessible visual format.

Canva · Staff access
Social - Membership - Award & Recognition Brand Template preview
Template
Member Stories

Social - Membership - Award & Recognition

Celebrate a member's award, achievement, or recognition.

Canva · Staff access
Social - Membership - Cohort Welcome Brand Template preview
Template
Member Stories

Social - Membership - Cohort Welcome

Welcome a new cohort and introduce its members to the community.

Canva · Staff access
Social - Membership - Day in the Life Takeover Brand Template preview
Template
Member Stories

Social - Membership - Day in the Life Takeover

Introduce a member-led social takeover and share a day in their professional life.

Canva · Staff access
Social - Membership - Professional Spotlight Brand Template preview
Template
Member Stories

Social - Membership - Professional Spotlight

Feature a member's role, perspective, and contribution.

Canva · Staff access
Social - Quote - Bold Text Brand Template preview
Template
Quotes

Social - Quote - Bold Text

Use typography as the primary visual for a concise message.

Canva · Staff access
Social - Quote - Member Testimonial Brand Template preview
Template
Quotes

Social - Quote - Member Testimonial

Share an attributed member experience or endorsement.

Canva · Staff access
Social - Quote - Publication Excerpt Brand Template preview
Template
Quotes

Social - Quote - Publication Excerpt

Highlight a short excerpt from a NASPA publication.

Canva · Staff access
Social - Quote - Speaker Brand Template preview
Template
Quotes

Social - Quote - Speaker

Pair a speaker statement with clear event attribution.

Canva · Staff access
Social - Webinar - On-Demand Recording Brand Template preview
Template
Webinars

Social - Webinar - On-Demand Recording

Promote a recording after a live program concludes.

Canva · Staff access
Social - Webinar - Single Expert Brand Template preview
Template
Webinars

Social - Webinar - Single Expert

Feature a single presenter with event details and topic.

Canva · Staff access
Social - Webinar - Starting Soon Brand Template preview
Template
Webinars

Social - Webinar - Starting Soon

Create urgency for an upcoming live session.

Canva · Staff access
Social - Webinar - Virtual Panel Brand Template preview
Template
Webinars

Social - Webinar - Virtual Panel

Showcase multiple presenters in a balanced event layout.

Canva · Staff access
Guidance
Best Practices

Social Media Best Practices

Plan accessible, consistent, and effective NASPA social content.

NASPA Guidelines

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