Photography & Video

Choose authentic, inclusive imagery that shows subjects engaged in learning, community, advocacy, collaboration, and mentorship. Confirm usage rights and accessibility before publishing.

Visual style

  • Prefer natural moments and real environments over heavily staged stock photography.
  • Represent people with dignity and avoid using a person as a symbol for an entire group or experience.
  • Crop intentionally and preserve the subject’s focal point across formats.
  • Place text and logos on calm areas or use an approved solid or gradient overlay for legibility.
  • Use square or softly cropped rectangular frames for headshots rather than decorative circles.

Rights and consent

  • Use images and footage only when NASPA has permission or a license that covers the intended channel and duration.
  • Confirm model releases or event consent requirements before featuring identifiable people.
  • Follow the source’s exact credit, attribution, expiration, and modification requirements.
  • Keep a record of the source, license, consent, and approved use with the project files.
  • Ask MarComm before using paid speakers, partner-provided media, or content with unclear rights.

Video and audio

  • Provide accurate closed captions for all spoken content.
  • Provide a transcript for audio-only content.
  • Add audio description when essential visual information is not spoken.
  • Use approved title cards, lower thirds, colors, and typography.
  • Confirm music, footage, and image rights for the final distribution channel.
  • Check captions, safe areas, audio levels, and end cards before export.

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